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- The comparisons between librarians and search engines don’t stop there, though.
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- PPC is most effective for high-competition, high-intent keywords where organic ranking is difficult.
- Sometimes, the URL of a new page you’re about to publish on your site is not ideal in terms of SEO and needs to be optimized.
- For businesses that want to bring in expert help selectively, hiring freelancers can be a reasonable solution.
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They also have a YouTube channel where they upload software reviews that complement their existing blog posts. It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings. I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content. And eventually, I did start ranking on the first page for “digital marketing jobs”.
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How to do SEO: Technical optimizations
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