So there’s a big difference between a backlink from a page that links to 3 resources and a backlink from a page that links to 30 resources. If you have two links from the same page, the one that appears first may have more value than the second one. A backlink from a website that hasn’t linked to you before is usually more valuable than the one from a site that has already linked to you before. Any obvious attempt to manipulate the anchor text of your links may be detected and penalized by Google (more on Google penalties here). An internal link is a link from one page to another within the same website, while an external link is a link from an external website. They are not the same and while the PageRank metric was discontinued, the PageRank algorithm is still a part of Google’s ranking.

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All of the information pulled from your site will determine where you rank in the search engine. But, what happens if you have a lot of great content but it’s old? You can go through and refresh old content with new keywords and information. Part of that process would also include fixing broken links and checking them for accuracy.

Why use WordStream’s Free Keyword Tool for keyword research?

Your goal with SEO is to influence search engines to ‘trust’ your website, and knowing how they actually rank websites will help you make better decisions. SEO is important because it can help you get free targeted traffic from search engines. Search engines serve billions of users per day and if you want to get a portion of the traffic, your website should appear in the top positions for related searches. Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP. Any time a search was performed, Google would return a page with 10 organic results, each in the same format.

By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages. Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. Despite their best efforts, they could not identify the problem.

On the other hand, too many low-quality links from spammy websites will be ignored at best and hurt your website at worst. The quality of your link profile directly correlates with your rankings. If you want to dive deeper into on-page optimization, check out our practical on-page SEO guide for beginners. It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress. Title tag and meta description are HTML elements that represent the title and description of the page. They are displayed in the search results or when the page is shared on social media.

• You have to know the technical stuff and create an omnipresent media brand.
• Engagement doesn’t change the objective quality of your web page, but rather your value to searchers relative to other results for that query.
• Especially when you only need to check basic things like metadata, content structure, and word count.
• SEO best practices are a set of tasks that aim to improve a website’s search engine ranking.

Create informational meta descriptions for your content by following similar best practices. For example, answer your target keyword’s search intent and incorporate your target keyword. Write compelling title tags for your content SEO Anomaly by following key best practices in SEO 101. For example, use your target keyword’s search results to determine the optimal format and phrasing. Then, include your target keyword while maintaining a length of 60 characters or less. As a cornerstone to the basics of search engine optimization, learning on-page SEO is critical, especially if you’ll be doing SEO yourself vs. with the help of an SEO agency.

As mentioned above, there are a variety of different things you can do for your business to enact your SEO strategy. Below, I go over some examples of what this looks like in practice that you can use as inspiration for your own processes. Also, tracking indexed pages, conversions, ROI, and your rankings on SERPs can help you recognize your success as well as identify areas of opportunity. It’s worth considering the use of a compression tool to reduce file sizes before uploading images, videos, and gifs.