Setting up proper conversion tracking enables you to measure the ROI of your SEO efforts and identify which keywords and content types generate the most valuable traffic. Advanced GA4 implementation includes setting up custom events for SEO-specific actions such as internal link clicks, document downloads, and form submissions. These custom tracking elements provide deeper insights into user engagement patterns and help identify content optimization opportunities. Search console metrics provide invaluable insights into how your content performs in search results. Click-through rates (CTR) indicate the effectiveness of your title tags and meta descriptions, while impression data reveals keyword opportunities and content visibility trends.

You just need the right combination of tools for your agency’s needs. That’s a wrap on my weeks of testing and shortlisting my favorite AI SEO tools. I wouldn’t recommend relying solely on AI to create content for SEO and content creation. 68% of companies report higher SEO and content marketing ROI when using AI. You can access other insights such as global search volume, SERP weaknesses, and more. This is especially helpful if you’re in a saturated niche and have to compete with lots of high-authority websites.

What is Google Analytics in SEO?

You will also be shown possible questions from users that your content should answer. This is important, among other things, for the Voice Search feature, as the search engine checks which websites answer the asked question. The voice assistant then possibly reads your paragraph of text as a possible answer. With Sistrix you can, for example, analyze the performance of individual directories or the entire domain. This quickly shows which directories generate the best rankings and therefore the most organic traffic.

• Some work without it, like the text length and internal links checks.
• Another feather in SE Ranking’s cap is its Google Business Profile monitoring.
• And Google may display them to users when showing your pages in search engine results.
• But in 2025, search has been shifting away from traditional browsers toward LLM platforms.
• But there is a process to take this raw data from SEO tools and make sense of it for you and your clients.

Yoast SEO Premium adds even more features

And to give you an indication of the search popularity (measured over time) the tool will render a graph for the selected keyword. An SEO analysis can be seen as a tool for people to study a site and identify its weakest points. There are many tools online which can help you get an SEO Analysis, the most popular among them being Google’s Webmaster Tools.

When evaluating a drop in rankings, an agency will use these tools to determine whether the issue is related to a recent algorithm update, increased competition, or on-page SEO technical problems. Keyword Research is important in SEO as it helps to target which keyword suits best according to the user query. This helps in improving visibility and content relevance for the target audience. Advertisements SEO Anomaly are almost consistently shown at the very top of a search result, or in a left/right sidebar.

SEO Checker Tools can help identify areas where your website is underperforming in terms of SEO. They provide actionable insights and recommendations to improve your site’s visibility, potentially leading to increased organic traffic and conversions. Conducting an SEO audit is crucial for several reasons, as it helps you understand the effectiveness of your website in search engines and identifies areas for improvement. Search engines use backlinks as a compelling indicator of a page’s authority, relevance, and ranking potential.

The tool is particularly useful for large websites, where manual checks would be impractical. Track keyword rankings, backlinks, and other key SEO data in a single dashboard. SEO analytics tools are specialized software that helps agencies gather, analyze, and interpret data related to search engine optimization.

One of the core features of Yoast SEO is the SEO analysis — a.k.a. the green, orange, and red lights. This is part of a set of analyses that checks your content to make sure it adheres to SEO best practices. It offers all the tools that you need to improve the findability of your content. Like relevance, though, lower authority and traffic doesn’t mean the link is harmful. You can simply use this step to discover which are the most authoritative sites that link to you, and why.

Don’t want a page in Google’s search results?

Indexed pages can appear in search results when users enter relevant queries. As you produce more content over time, it’s likely that your organic traffic growth won’t be exactly linear. While you’re producing and ranking new articles, older ones can become outdated and start to slip. The primary benefit for agencies is the streamlined reporting process, eliminating the need to compile data from disparate sources manually. SEO agencies can effectively utilize SpyFu in various strategic ways. You can leverage it to uncover your clients’ competitors’ most profitable keywords, providing a roadmap for high-impact content and optimization efforts.