If keeping a close eye on local search results, including map pack positions, is important to you, this tool is a strong option. Look into keyword SERP analysis to determine what competitors are ranking for the same terms. Pay attention to important keyword metrics such as CTR (Click-Through Rate) and average position to gauge performance more effectively. Google Search Console is an indispensable tool for monitoring your website’s presence in Google Search results. You can track keyword performance, page indexing, and discover any issues affecting your site’s visibility.

A Facebook Business page is for your business, your fans will like your posts and you have no limit on the number of likes on your page. Use a template to suit your business, create video content, whether it is live, pre-recorded or the new premier option. Use advertising to attract your target market, Facebook messenger bots and much more. Creating a ranking system in Google Sheets is a fantastic way to organize and analyze data efficiently.

Understanding How Google Works

With Search Console, you can see an overview of your total performance while analyzing keywords and pages individually. Gaining high-quality links is challenging, but you can take plenty of effective approaches. Backlinks from high-quality and authoritative sites are more valuable than small, unpopular ones. Backlinks essentially serve as a mark of approval from one website to another. When a website links to your website, it signals to Google that the other site thinks highly of your content and is thus willing to link to it. Once you have identified keyword opportunities for featured snippets, you’ll have to optimize your content and on-page SEO to improve your chances of earning the placement.

SEO Tutorial For Beginners: A Step-By-Step Guide

• Though these keywords garner a lower number of searches each month, the people placing these searches are often further down funnel and ready to complete a purchase.
• This is not about “keyword stuffing” – an outdated SEO concept that involves putting lots of keywords repeatedly into your content.
• And, of course, customers will feel safer when using your site.
• For example, high-quality content leads to more backlinks which boost your credibility.

To do this, simply list out the different essay topics and have your students rank them in order of preference. This way, you can assign topics based on your students’ preferences and ensure that everyone is happy with their assignment. You can add as many or as few ranks as you want, but we recommend keeping it simple so respondents don’t get overwhelmed. Also, according to CXL, narrowing the number of options down gives you better data because it allows respondents to focus on their top choices and rank them accordingly.

If your website is not responsive, you will have a higher bounce rate, which in turn will negatively affect your ranking. This monitors the loading time of each page on your site and generates data to show you which pages are providing good experiences and which need work. While they may have lower search volume, you could be missing out on extremely targeted audiences that are ready to buy. Some of us may have learned the hard way, but you never know when things will change with any given tool – whether it’s how data is reported, what information we have access to, etc.

At the end of the day, both of these giant platforms are free to use, so why wouldn’t you take the time to SEO Anomaly effectively add all the information that you need to make maximum results. Facebook reviews are a great way to showcase that your business is authentic and providing quality of service to your clients. Google reviews are great, however, whilst trying to rank your Facebook page on Google, using the review area inside of Facebook will show Google that people like your business. It is very important to fill out this section as it will be displayed on the right-hand side of your profile once completed.