You can scale it as long as you’re able to find new topics for your content. Finding potential link prospects can be tedious work, but you can cheat a little and “steal” your competitors’ backlinks. It is not the number of words that brings high rankings, but the fact that the long post usually covers the topic in the most comprehensive way.
Looking directly at the SERPs as you create an SEO strategy is crucial because Google comes up with new SERP features daily. Mobile optimization is also essential because Google practices mobile-first indexing. Instead of crawling a desktop site, the algorithm will use the mobile version of your site when indexing and ranking pages for SERPs.
Prioritize High-Quality, Relevant Content
- Optimize for featured snippets by providing clear, concise answers to commonly asked questions related to your topic, and format your content with structured data when appropriate.
- Learn how to resolve duplicate content issues with Meghan in this Whiteboard Friday episode.
- Advanced SEO techniques, like building deep topic clusters and creating link magnets, can help you win more traffic from organic search.
- Whenever you identify a new keyword, add the term to your keyword tracking tool of choice.
This bio makes clear to both readers and search engines that the author is qualified to talk about the topic. You can also find out more on the author’s page by clicking the “Read more” link. Therefore, if you targeted this keyword, you should create an article listing various small business software, instead of focusing only on your sales pages. Use Semrush’s Link Building Tool to run a winning link building campaign. This tool lets you plan, manage, and execute your link building campaign from a single interface. A smart approach is to study how your competitors are earning their backlinks.