To be clear, meta descriptions don’t count as a Google ranking factor. Also, Google is known to not use a site’s meta description much of the time. That said, using unique, well-written meta descriptions can have a positive impact on the number of clicks you ultimately receive. For a quick look at how search engines see the mobile version of your site, you can try Google’s Mobile-Friendly Test.

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That way you can avoid these mistakes when you start making your own. Content ideas can come from following industry or news-sharing sites, researching keywords, or even seeing what your competitors are doing. You need a systematic plan to create content on an ongoing basis so that you can stay consistent with your content marketing efforts.

Building internal links or hyperlinks to other content on your site can help search engines learn more about your site. When you create content around these keywords, SEO Anomaly you improve your chances of ranking higher for these keywords on the search engine results page. If you want to improve your search engine rankings in 2025, you need to get backlinks.

Exploring the Key Benefits of SEO

• Other than that, search engine optimization is an essential marketing strategy and an ever-growing industry.
• And you’ll quickly get an idea of what “high” and “low” is for your industry.
• However, you also need to make sure that the page load time is fast for the end-user.
• Here, the search engine’s algorithm catalogs the content, which the search engine then relies on to deliver results to searchers.

Next, make sure your images are the optimum size and file format. Google likes large, high-quality images—it just doesn’t love huge file sizes that lead to longer load times. Compress images and use efficient file formats, such as .png or .webp, to improve the user experience and speed up load times.

Look for communities and social media sites where you can share your content for free. In other words, most blogs that are only focused on SEO are rehashing the same ideas other people have already written about. One problem that novice content marketers face is not knowing their audience. Taking the time to create a customer avatar can help marketers properly target the right audience with their content. In this section, we wanted to show you some of the common mistakes people make when trying to produce content for their websites.

And this little shortcut helps me use internal links without having to analyze every page on my site. When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings. You can also see the exact keywords that people use to find your content… and where you tend to rank.

They will be able to tell after a few seconds of reading your content whether it’s worth it or not. Publishing frequency and setting up a content calendar will help you stay consistent, which is important if you want the best results. A few businesses do well by publishing once a month, but most businesses should aim to publish at least weekly. Do some keyword research to find out what search phrases people are using to find answers to their problems. Without a defined target avatar, your content operation may become inefficient as some of your content may not be targeting the right audience. Clearly defining your goals will help you determine the best way to approach your content marketing.

What Is SEO? Learn the Essentials of Search Engine Optimization

Run a free SEO analysis to uncover site issues, competitor gaps, and ranking opportunities. For example, a few years back I published a post about a strategy called “The Skyscraper Technique”. There’s no getting around the fact that creating content that stands out in 2021 takes a ton of work. It brought in a ton of traffic the week we published the post. For example, this internal link is linking to my page about “on-page SEO”. So if you use images on your page, you want to make sure they’re optimized for SEO.