Following this structure will make it easy for Google’s algorithm to understand your content and for Gemini to summarise what you wrote. The entire introduction should be a maximum of 100 words, stating the most important information. Include your target keyword in the heading and ensure the page only has one H1 heading. For example the keyword “Google Visibility Score” is ranking number 2 but we are not appearing in the AI Overview. Then you will have a list of keywords that your site ranks for, but DOESN’T appear in the AI Overview. If you’re still stuck, check out my complete tutorial on how to increase website speed.

Monitor and Analyze Performance

First, make sure that your keyword is toward the beginning of your title tag. So if you want to rank higher in Google in 2025 and beyond, you’ll love this new guide.

Get backlinks

• So regularly review your link building campaigns for new opportunities.
• In such cases, we highly recommend using Semrush’s Keyword Overview tool to assist you in understanding the intent behind any keyword.
• Ignoring local SEO can drastically reduce visibility and affect customer engagement.
• It’s an ideal choice for businesses of all sizes, offering valuable insights into keyword performance and competition to help you optimize your search marketing strategies.
• They need to count their number of likes, followers, retweets, comments, shares, tags, mentions, etc.

Google wants LSI keywords and thorough explanations of your topics. With LSI keywords, you’ll tell Google that you’re an expert in your field and that you’ve covered the subject properly, SEO Anomaly allowing it to skyrocket your page in SERPs and rank it higher. A high bounce rate is one of the worst things you can do for your Google ranking. As explained, the bounce rate refers to the percentage of your website visitors that bounce back to the search results quickly after visiting your site. For instance, it’ll display the readability rate, advise the keywords to use, and even highlight the tone of voice that might need to be improved. Writing quality also has to do with keyword optimization, which must be natural.

Google’s algorithm has become adept at spotting “keyword stuffing” and penalizes pages that use keywords excessively, in ways that interfere with the reading experience. A good way to avoid being penalized for “keyword stuffing” is to read your copy aloud — if your keyword use sounds unnatural, you may get flagged for stuffing. To correct this, you can replace your focus keyword with secondary keywords you want the blog to rank for. Quality is far more valuable than quantity when it comes to your website. If you have a large number of pages that aren’t delivering value to your audience, they could be harming your rankings. Having too many pages on your site can lower your site speed — a key ranking factor for Google.

Learn how to build a business online

A Facebook Business page is for your business, your fans will like your posts and you have no limit on the number of likes on your page. Use a template to suit your business, create video content, whether it is live, pre-recorded or the new premier option. Use advertising to attract your target market, Facebook messenger bots and much more.

Apart from Clearscope and Ubersuggest, SEO tools like Semrush and Ahrefs are useful for performing a competitor analysis. Use the Ahrefs website authority checker to analyze your Domain Rating. For example, this is the summarized result for HawkSEM’s recent page speed test. This uncovers what your real users are experiencing in SEO terms. For more accurate results, consider running Lighthouse in an incognito window to avoid interference from browser extensions.

If you already rank for a keyword, you’ll see your ranking position in the “Keyword” column. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation. And calculate a personal keyword difficulty (PKD %) score for each one. A high keyword ranking isn’t very useful if the query doesn’t get many searches or generate conversions (desirable actions) on your website. That said, it’s also important to rank for the right kinds of keywords.

Website rank finder tools work by analyzing search engine data to determine where a website ranks for specific keywords. They often use algorithms to track changes in rankings over time and provide detailed reports on keyword performance. Make sure to add the keyword to the title tag, meta description, and header tags (H1, H2) on each page and post of your site.