Google Ranking Factors: These 11 Matter the Most

I believe that a group is complementary to your business, giving you the chance to connect with your fans and add maximum value that sometimes can be lost in a Business page. Have you ever thought about how you might be able to drive more traffic to your Facebook Page – from Google? If so, read on for detailed advice on how to improve your Facebook Page ranking on Google. It is central to give you an overview of Google’s site ranking mindset. The main principle that guides higher ranking on Google is meeting the conditions established by these algorithms.

improve google ranking

Many of these link to product pages so you can continue your search or buy the item you’re interested in. On a mobile device screen, you can also outline any part of an image, even if it’s not preselected by Lens, to trigger related results and dive deeper into what’s in an image. One futuristic feature that Google has already rolled out is its AI-powered Google Lens technology. It lets users identify objects of interest within images as they look through image search results. For now, the Lens feature works only from image search in mobile browsers, not in the Google app. It’s no wonder the search engine continues to invest in new features to improve the Google Images user experience.

  • We also found that SE Ranking and Semrush work well, displaying even more information and keyword suggestions to help you get going.
  • For example, if you run a house painting business, you’ll want to show up in local search results when customers are looking for companies like yours.
  • Also, you can take help from experienced link building specialists.
  • A slow server response time can negatively impact your PageSpeed score, even if other aspects of your site are optimized.

Do your on-page SEO

Checking your own Google Maps ranking can be difficult because the results vary based on who’s performing the search result, their location, and other personalized factors. Verifying your business is one of the most important things you can do to amplify your Google business profile and boost your search engine ranking. When you want your content to rank at the top of relevant search results, the ranking factors above are important to keep in mind. Yet some SEO experts also consider somewhat controversial factors. To crawl your site, index your web pages, and rank your content, search engines need to understand your site.

Semrush lets you look at each and every aspect of SEO right from keyword research to link building. If you want just one tool to get started, then Semrush should be your first choice. Link Whisper is a useful WordPress SEO plugin designed to speed up the internal linking process in order to rank better in the SERPs. Every SEO wants to find keywords that are easy to rank for and KeywordChef helps to identify keyword opportunities where you can rank fast. Moreover, the credit-based system means you only ever pay for what you need, when you need it, avoiding the need to pay a recurring monthly fee. Ahrefs is a very useful tool because it comes with a complete SEO toolkit.

Focus on on-page SEO

improve google ranking

Internal links, or links to your content on your site, are an important on-page SEO element. A higher number of internal links to a specific page can reflect its importance. Plus, internal linking helps with crawling and indexing, which are crucial for ranking. Backlinks, or inbound links from other websites, essentially confirm that your site’s content is high-quality and trustworthy. Because links from sites with more authority tend to hold more value, it’s a good idea to focus your link-building efforts on these sites. Because Google emphasizes creating reader-first content, good user experience (UX) is an important ranking factor.

improve google ranking

You can see other keywords and phrases sprinkled throughout, such as “portability”. And sure enough, when you Google “laptop portability”, the post BHS Links appears on page 1. Right away, you can see that “best laptops” is one of the post’s keywords. You want to include words people will search for throughout your content. Things such as bullet points and checklists make it easy for visitors to scan through your content. These can all be potential people with whom you may want to form relationships, which could eventually translate into link-building/guest-blogging opportunities.

improve google ranking

Constantly look at updating your content and check on competitors onpage 1 to see what is working,” suggests Taylor. Don’t forget to “look for common elements in high-ranking pages that yours is missing,” says Lockedown Design & SEO’s John Locke. Naturally, “Google picked up on this emerging trend yearsago and, within the past several months or so, Google has officially switched over to mobile-first indexing. Thismeans that pages that are optimized for mobile devices will be indexed andprioritized over pages that are not optimized for mobile devices.

Use Keywords Strategically

86% of consumers read reviews of local businesses and 57% of consumers say they will only use a business if it has 4 or more stars. Each year, local SEO company Whitespark polls a bunch of local SEO experts and puts together the Local Search Ranking Factors survey. In short, they ask around 50 of the top local search experts what factors they’ve noticed impacting local results most that year. A local map pack will show on a search results page just about every time Google registers local intent. In other words, if Google thinks a searcher wants a local result, they will display the local pack.

Getting a sense of what other companies pay for keywords in their advertisements can demonstrate value. A keyword with a healthy CPC may be one worth incorporating into your site. Keep in mind it takes some trial and error before you get the right mix of keywords.

improve google ranking

We’ll also discuss how Google Analytics SEO tools like Analytify make these tasks easier and more accessible for WordPress users. Mike is a freelance Divi designer, SEO, and content writer based in the United Kingdom. A digital millennial with a passion for all things web, Mike uses his unique combination of skills to build beautiful websites that drive organic traffic day after day. He enjoys nothing more than helping businesses unlock and harness the full potential of the World Wide Web. It’s inevitable that Google will be forever updating and tweaking their algorithms. Even as the most dominant internet search engine, Google continually rocks the boat to disrupt the SEO industry, improve search results and to stay ahead of its own competition.